How to Position Yourself in a Tight Job Market

Yesterday, I offered insights to participants at Tory Johnson's Women for Hire NY Career Expo in a Power Seminar on How to Position Yourself in a Tight Job Market. I thought I'd share some of the pointers from my talk here on the blog. I still believe that today's market provides an opportunity for you to reevaluate your priorities and refresh your game plan. So, in essence, my tips on positioning yourself in the market are more internally than externally focused.

We know that in today's New Normal keeping your head down, doing your work and just hoping that your efforts will get recognized won't help you land your next major job or business opportunity. I've spoken before about the value in developing 20/10 Vision: the ability to see things clearly at 20-feet that other people can only see from 10-feet away. It means developing your own bird's eye view of your target market, industry or opportunity.

Here are Four Steps to Develop Your 20/10 Career Vision. They are aligned with the steps in my eBook Focus on Your Vision.

1. Clear Your Lens: Remove Distractions -- Get centered and refocus on what's most important. Track your schedule over the next three (3) days to see how you REALLY spend your time, and begin to recognize the times of day when you're most productive. Why? Because then you'll be clear about when it makes sense to do your market/industry research; when to make "warm" calls to your champions and advisors; and when to make "cold" calls to industry leaders for informational interviews. Every company and industry has its own unique characteristics. In today's New Normal, you need to be an investigative reporter who explores and uncovers all the relevant issues, trends and opportunities.
2. Reveal Your True Intentions: Figure Out What You REALLY Want -- Revealing your true intentions can make it easier to choose between competing careers, jobs, tasks, and industries. Have you created a crystal clear vision of the type of job you want, the level of income you desire, the work environment in which you'll thrive, the qualities in your ideal manager or team? Do you know the values that reflect your personal attitude and work ethic? The more you know about your motivators, strengths, and values the easier it will be to attract opportunities that truly inspire you to perform.
3. Envision Your Future: Visualize Your Dream Job -- Imagine your world as it will be when you've landed your dream job -- do this proactively and consistently. What is your next best role? Write down positive affirmations of what you'll be able to do, what you will have accomplished once you've secured this position. Keep visual reminders to stay motivated -- create a vision board with inspirational images and quotes that reflect your dream job and ultimate lifestyle. Review it often.
4. Watch for Blind Spots: FLIP Your Script -- Even with the best laid plans, you will encounter setbacks -- both external roadblocks and even situations where you might get in your own way. My clients have told me about past situations where their inertia or indecisiveness led to missed opportunities. Listen to the things you say to yourself about your career, your job, and your chances of achieving your carer goals. How many are positive vs. negative? When you hear yourself repeating negative messages, say "STOP!" and replace the thought or message with a more positive statement. Do what you can to flip your script to get back on track to visualizing your dream job and ultimate lifestyle.

Let me know your thoughts and reactions, and also share your own success stories and tips -- here on the blog or tweet me @Coach_Colette.

Earn More, Save More with our NEW Money & Career Coaching Tool

Here's a video describing my NEW multimedia coaching tool: Your Money, Your Career -- How to Thrive in Any Economy.

Your Money, Your Career will help you discover your strengths and realize new ways to promote your accomplishments to key decision makers in your industry. Your Money, Your Career also will help you reduce your anxiety about saving and investing and improve your personal relationship with money.

But, you must act quickly to reserve your copy BEFORE JUNE 30 to take advantage of our pre-launch pricing at http://bit.ly/moneycareer2.  Also, you can join us TUESDAY, JUNE 29 at 8PM ET for a FREE preview call to ask questions of all four contributors. Sign up for the call at http://yourmoney-yourcareer-preview.eventbrite.com/
 

 
Your Money, Your Career features audio downloads, my Competent AdvantageTM career assessment, a financial workbook AND a 30-day step-by-step action plan! It was created by four nationally recognized experts: yours truly, Coach Colette, financial coach and author Jacquette M. Timmons, and two other career coaches Jodi Brockington and Malla Haridat.
 
With a single purchase, you'll get a personalized game-plan -- to help you manage every aspect of your money and your career, in the New Normal. Reserve your copy online NOW to take advantage of the pre-launch pricing at: http://bit.ly/moneycareer2.

Then join us on the FREE Preview Call on Tuesday, June 29 at 8 PM ET!

Coach Colette to Speak at Women For Hire DC Expo

I'm really excited about my upcoming presentation this Thursday at the Women for Hire Career Expo in Washington DC. Ironically, when asked to "pitch" my presentation, I decided to focus on Create a Buzz: Brand Yourself in 140-Characters (or less). You may recall that this was the subject of a recent blog post.

Well, I really had to practice what I'd pitched. How? After being accepted as a speaker, the marketing coordinator asked me for a 1-sentence bio and a 2-sentence description of my breakout seminar! I kid you not. Learning how to create short, compelling pitches is a skill you'll want to master whether you're in the job market or looking to reach new clients for your business.

Want to know what I wrote?
Title of presentation: Create a Buzz: Brand Yourself in 140-Characters or Less
1 sentence bio: “Coach Colette” Ellis helps leaders leverage their passion, power and relationships to achieve their personal and professional goals.
2 sentence description: If you’re looking for a new job, you’re engaging in self-marketing, and the product is YOU! Learn how to create a compelling pitch for your “brand” and use Social Media/Networking to help promote your goals and accomplishments.

If you know of any women job seekers in the DC area, please encourage them to attend this fantastic, FREE career expo. I'm looking forward to being amongst a group of fabulous movers-and-shakers who want to achieve meaningful results in their careers!

What 3 Words Will Define 2009?

I've been working to refine my 2009 Goals, as mentioned in my post from last week. Recently, I gained inspiration from a post I read on the Women'sDISH - DWC blog that led me to a challenge posed by social media guru, Chris Brogan. He suggests identifying 3 Words that encompass your 2009 goals.

The concept is brilliant because it forces you to think deeper [hint, you'll be seeing that word again soon] and broader than your specific tasks. It also helps you to create an affirmation or mantra that you can repeat to keep yourself motivated when you hit bumps along the road. Well, it wasn't easy, but I came up with my 3 Words -- started by reviewing business goals and brainstorming on what words could reflect those and give me some inspiration. So, here they are:

1. Deepen – my connections with my family and friends; and with my clients and the people I attract into my network and circle of influence to create a true InStep team
2. Platform – build a visible platform from which to share my knowledge, skills, gifts and abilities; and to promote the knowledge, skills, gifts and abilities of my team
3. Leverage – my power, passions, skills, abilities, gifts, network to build the business and world I desire

I've created a daily task in Outlook that will remind me to check my passions and reaffirm my 3 Words.

In addition, I've revisited my Strategic Attraction Plan to adjust for 2009 -- realized that a missing piece was concrete marketing goals. So, I'm raising the bar for number of blog posts and podcasts I'll create. And, I've added at least one target for direct marketing.

What are your 3 Words for 2009? What are your 2009 goals? Post or tweet me @Coach_Colette.

BTW, there's still time to share your 2009 goals on our survey to receive your FREE assessment (until January 15).

Coach Colette Reflects on 2008, Plans for 2009

Earlier in the month, I asked you: "How will you make 2009 better than 2008?", and to reflect on your Highlights and Low(er) lights of 2008. It occurred to me that I hadn't ponied up and shared my own insights.

So, I've decided to rectify that today by sharing some of my highlights for 2008, and the areas I want to channel some energy into to make 2009 a fantastic year! Here you go:

Highlights:

• Being selected as a national facilitator for Turning the Page on behalf of the Public Library Association, funded by the Bill & Melinda Gates Foundation - traveling the country, meeting lots of FUN librarians, working with a great group of dynamic facilitators and cool PLA staff
• Leading two Stress Management sessions at the JI Group Good Life Festival & Retreat in St. Maarten - enough said!
• Co-sponsoring Get Canned! 2008 with Suzanne and the team from Milk & Honey Events - volunteering my coaching skills at a fun event to help job seekers and networkers who attended in the snow!
• Having an InStep facilitator teach two more successful Public Speaking courses for OBT - watching the trainees speak from the heart at the Debate Days is always a great reminder of why our public sector clients need our support

Areas to focus on for 2009 (FYI, these are based on my results from taking the Competent Advantage TM Business Assessment [yes, Coach Colette does "walk the talk"]):

• Creating an action-oriented plan to attract more revenues in 2009
• Creating an action-oriented plan to market our services more effectively in 2009
• Regularly requesting feedback from my peers, clients in 2009

On a personal note, I'm still working on the Passion Test. I must admit that what they say about the "cognitive dissonance" that's created by introducing new ideas to the brain is true [quoted from PT, introduced by neuroscientists Waldman & Newberg]. Of course, this all makes sense -- just re-wiring my brain to believe this is OK, LOL! :)

I'd still love to hear your insights and reflections on 2008, plans for 2009. Please post here or tweet me @Coach_Colette.

How Will You Make 2009 Better than 2008?

I've begun my period of year-end self reflection, and thought I'd share some thoughts and ask about your insights. Know Yourself is the first key component of the Competent Advantage model, as we know it's important to learn about the motivators, drives and values that inspire us and keep us going when the going gets tough.

Two external sources have been helpful for me on my self-reflection journey:

1. I came across a great article on the E-Myth Blog that offers some questions to help Identify Your Primary Aim. The "A-HA!" moment for me was the suggestion to forget about my business and focus on what I really want in LIFE (Yes, even the Coach can have a "DUH! Moment"). Otherwise, my business will become more like one of those "jobs" that many struggle to avoid.
2. While at the Library, I checked out a book to really help me drill down on these concepts called: The Passion Test: The Effortless Path to Discovering Your Life Purpose.

SO, as you reflect on 2008, how would you evaluate your accomplishments?

• What were the highlights? As strange as it may seem, it’s important to take note of things that you did well. Don’t be shy – write them down! Why? Because descriptions of your professional successes can come in handy at your year-end performance review with your manager, or on your next interview with a recruiter. And, keeping a journal of your personal wins can be very inspiring when you need a quick pick-me-up! Besides if you don’t write them down, you may forget subtle details that could make your story that much more compelling.


• What were the low(er) lights? It’s just as important to keep track of the things that didn’t go quite as well as you would’ve hoped. Why? Having a clear sense of what areas you’d to like improve can help you focus and channel your energies. It also will help you identify the resources you’ll need to make the changes become a reality.

Based on your reflection, what personal and professional goals will you set for yourself in 2009? Remember, that I'm offering you a FREE incentive to SHARE your goals with me in our 2009 Personal & Professional Development Survey.

What resources and experiences will you seek out to help you accomplish those goals? How about ...

• Classes, training or books


• Mentors or trusted advisors


• "Stretch" assignments or new opportunities


• Professional associations or social networks

As a life-long learner, I'm excited about continuing my year-end, self-reflection journey (it's really been an active and ongoing process this year). I know it will help me be a better advisor, business owner, coach, consultant, friend and person in 2009 -- and beyond!

I'd love to hear about your insights and reflections. Please post here or tweet me @Coach_Colette.

In Interviews, How Do You Back that Asset Up?

To keep on track with our getting back to basics strategy on career and personal development, I thought I'd provide some tips to answer an "oldie but goodie" interview question: What are your strengths (and weaknesses)?

Check out this quick video featuring my hints on how to respond to both sides of the question. And, let me know what you think -- post your thoughts and comments here, or tweet Coach Colette on Twitter.

Has the question about your weaknesses ever tripped you up? When, sharing your strengths, how do you back that asset up? [just checking to see if you're really paying attention here, LOL!]

Given we're at the end of the year, how would preparing to answer this question help you in a performance review conversation with your manager/supervisor?

Watch the video and let me know if you get some clues or ideas!

Coach Colette Gets Canned on December 16th!

OK, now that I have your attention, let me tell you about an exciting career and social networking event on Tuesday, December 16, from 7:00 - 10:00 PM called Get Canned.

Get Canned is a charitable, social networking event to help you expand your contacts and discover your next professional opportunity in 2009. It will be held at e l e m e n t, a funky venue in lower Manhattan.

Being laid off, or 'getting canned,' rarely has a positive side to it; but, Get Canned takes a positive spin and embraces the theme - collecting canned goods for the Food Bank for New York City in place of a cover charge to attend the event.

Coach Colette is IN!

I'll be on hand in the Elevation Lounge to answer your questions and offer complimentary laser-coaching sessions. Get the guidance and support you need to face (and embrace) your career transition! One lucky raffle winner will win a FREE CAREER COACHING PACKAGE!

You CAN do it – I did!

Nearly six years ago, I found out that my position would be eliminated because of a company merger. Ironically, that was my second "downsizing" experience within 13 months! The way I saw it, I had two choices [now I know there were many others too!]:

1. Attempt to find another job

2. Attempt to sell my skills on the “open market” as a consultant

What did I do? I leveraged my contacts and skills, and chose the latter option. I’ve spent the past six years building my consulting and coaching practice to the level it is today. Come to Get Canned on December 16 to learn how you too can transition into success in 2009!

Healthy mind -- healthy body -- healthy career!

Equinox Fitness will have personal trainers onsite to answer your questions and help plan your 2009 fitness routine. They're donating a FREE MEMBERSHIP pass to the raffle!

Join me on Tuesday, December 16 at element for Get Canned!

Register TODAY and stop by to say hello. Don't forget to bring two non-perishable canned food items for FREE admission!

Share Your 2009 Goals, Get FREE Assessment

The holiday spirit has inspired me a bit early this year. Since I know there may be some who'll be looking for low (or NO) cost gift items, I've decided to participate in the Esculon GIFT FEST, a blog holiday carnival in which bloggers offer FREE gifts and FUN contests. What does that mean for you?

Well, if you complete our Online 2009 Professional Growth Survey and share your professional goals for next year, you'll receive a FREE Competent Advantage TM Assessment. AND, I've decided to offer you EITHER a Career Self-Assessment OR a Business Assessment -- depending on what your goals are.

So, if you're focusing on improving your Career, then you can get a FREE Career Self-Assessment to help plan your 2009 strategy. If you're thinking about launching or expanding your "side hustle" into a business, then you can get a FREE Business Assessment to help identify your 2009 priorities. Instructions on how to receive your FREE assessment are at the end of the Professional Growth Survey.

Does it seem a bit early to be thinking about next year's goals? It really isn't (especially for those of you who will be having year-end performance review conversations). By the time the holidays really get here, you'll likely be focusing on other things. Take some time to plan for yourself NOW.

I also thought it would be cool to create a community of support -- your own group of online cheerleaders -- and keep track of what we'll all be working on next year. So, you can also share a quick response about your 2009 professional goals in the poll below.








Click HERE to take the full, online 2009 Professional Goals survey. Post your goals or tweet me @Coach_Colette.

Podcast with Career Management Tips

I've spent time today catching up with all of my social networking sites and can't help but notice the multiple conversations surrounding the economy -- and the personal impact it's having on many people.

Since this is the time to revisit our career management plans and think about what needs to be "tweaked," I thought I'd help us focus and get back to basics on career and personal development. On the Competent Advantage TM podcast channel, I've posted a recording of one of my Career Management teleclasses. In it, we review the components of the Competent Advantage TM model and share tips for each area.

Take a listen to the podcast and share your thoughts and "A-HA!" moments. Also, post/share your email address if you'd like to receive a copy of the teleclass worksheet to follow along.

Given our current situation, I think it's also relevant to consider some NEW questions related to the Competent Advantage TM model:

1. Know Yourself -- Which of your priorities have SHIFTED in this new economic climate? [That's OK -- it's just important to recognize and own it.]
2. Know Your Market -- What NEW or alternative industries/markets can benefit from your skills and talents?
3. Leverage Your Strengths -- What network connections can you STRENGTHEN to help you in your current role/situation?
4. Create a Buzz -- How can you MAXIMIZE your Web 2.0 presence to let people know what you're doing and/or how you have succeeded?

What NEW ideas or strategies have you implemented?

Take Advantage of the Summer

The days are longer -- the weather is warmer (hopefully it's not raining where you are). How will you take advantage of the summer to further your career objectives?

Is there one NEW activity you can try that might help you achieve a short-term goal? How about finding a NEW ...

• Volunteer opportunity that enables you to enhance a key skill -- maybe there's even an outdoor component! OR ...
• Magazine or journal that will update you on latest trends in your industry -- handy for those long bus/train rides to the beach!

Switch it up a bit -- check out the local cafes in your neighborhood as you walk home. Maybe one of them has a special evening for networking activities (book club, meet-'n-greet, etc.) -- great ways to take advantage of the air conditioning AND meet new people!

What do you think? Post your suggestions for fun ways to take advantage of the summer!

How will you step out of your "comfort zone" in 2006?

New Year’s is a time for both planning and reflecting. In our last post, we mentioned why it’s important to document our career highlights and low-lights. So, now I’m going to challenge you a bit.

What will you do differently in 2006 to advance your career objectives?

Sometimes it’s easy to coast, to take the familiar road on our way to professional success. There’s a somewhat famous expression (I apologize for not being able to reference the source) about the definition of insanity – doing the same thing, in the same way and expecting different results.

What will you do differently? I have a couple of thoughts or ideas – how about:

• Sitting with a new group of people at lunch (which could be a way to expand your network)
• Taking on a leadership role in a professional association (which could create a “safe space” to try out new skills)
• Learning to speak a different language or use new software (which could increase your marketability)

These are just a few examples. What do you have in mind?? Come on, I dare you!

SIGN UP for Dec. 7 Competent Advantage Workshop

Hi everyone, I hope you have been having a good autumn (although the weather in NYC has been pretty spring-like these days).

For those of you in the New York metropolitan area, I hope you can join me for the next Competent AdvantageTM Workshop, offered via the KIP Learning Center.

When: Wednesday, December 7 from 6:30 - 8:30 PM

Where: Midtown New York

Why: You're cool and you want to get a jump start on planning your 2006 career objectives! (besides, midtown is really nice in December with all of the holiday decorations ...)

To view the full course description, check out: http://kipbusinessreport.com/Learning_Center/course_pages/CD-Ellis-CompetentAdv.html

For more information on the workshop location and how to register, contact the KIP Learning Center at (646) 546-5671. Hope to see you there!