Be Strategic in Your Job Search: Tips from Coach Colette

You've probably already heard that the January jobless rate fell to 9%, the lowest level since April 2009. Yet, if you're someone who is looking for work, this positive trend may not feel connected to your personal experience. And, it's true, we must look behind the numbers to get a sense of our individual experiences.

As someone who was impacted by corporate restructuring twice in my career, I'm committed to guiding and supporting the unemployed, leaders in transition and all working professionals who are seeking to advance their careers. Recently, I was interviewed by Monica Ross-Williams on Reach Out Job Search Radio to share my tips on how job seekers can gain a true competent advantage TM in today's New Normal -- namely, the tight employment marketplace.

Reach Out Job Search Radio provides the latest information on issues that affect unemployed, underemployed and American workers from all industries. I've uploaded my interview to my podcast channel on iTunes; but, thought I'd share my answer to one of Monica's questions here for you.

MRW: Where would you suggest job seekers begin their research of the current marketplace for trends, true opportunities or current issues to address during the interviewing process?

Coach Colette: Every industry and organization has its unique characteristics. Job seekers need to become investigative reporters who explore all of the issues, trends and opportunities for their target industry. Start with the major news and business news outlets (e.g., CNN, CNBC) to find out about general economic trends and growth areas. Media has also gotten very local; for example, Patch from AOL has over 700 sites with local news about specific locations around the country. If your next career move might involve relocation, sites such as these can help provide an inside scoop on job and/or housing opportunities.

Then, research to find the major websites and publications that are specific to your target industry. Become visible and establish yourself as an expert by commenting on industry blogs and websites. Finally, before your interview, visit the website of the company with whom you're meeting, so you can ask a targeted question about what's happening in their world.

Want to hear my full interview? Visit my podcast channel on iTunes to hear more tips on how you can be more strategic in your job search. Let me know which tips resonate most with you, and share your job search questions and success stories! Comment here on the blog or tweet me on Twitter -- @Coach_Colette.

Nice Gig if You Can Get It - New Podcast

I recently published a NEW podcast called Consulting Gigs: Freelance Your Way to Your Next Role. It's my recorded interview with Laura Smith Dunaief, a fellow career transition consultant who also helps people to consider career alternatives and then effectively position themselves in the job market.

In this podcast, Laura and I talk about the benefits of taking on freelance gigs while you're in between full-time opportunities. We talk about the so-called "perks" of the consulting lifestyle, and also dispel some of the myths. And, since any gig is a chance for you to highlight your competent advantage, we discuss ways you can maximize your value and exposure from these opportunities.

Many of you may recall that I re-ignited my business via consulting gigs after I was "downsized" six years ago. It was February 2003 and I'd just shipped back the laptop, printer, etc. to my former employer. I felt I had two professional options:

1. Attempt to find another job
2. Attempt to sell my skills in the “open market” as a consultant

What did I do? I began to leverage the contacts I'd built in my external consulting role, and promote the skills I'd gained as both a training manager and facilitator. I started sending out email campaigns to showcase my talents and reaching out to colleagues to find out who might hire a contract trainer. Back then, I gave myself until the end of the year to make the freelance consulting option work for me. As they say, the rest is history; I've been building my practice ever since.

For me, I found it thrilling to discuss concrete ways I could add value to a project -- which to me meant focusing more on my comparable work, even if for a different industry. Of course, I know you can have those same conversations in interviews for full-time employment [in fact you'd better be focusing on highlighting your transferable skills in your interviews!]. Perhaps it was the sense of adventure I felt while auditioning for my first few freelance training gigs that kept me motivated to keep consulting.

Do you need a little help to step out of your comfort zone or put your "shingle" out there? In addition to listening to our consulting gigs podcast, I'd also suggest you read an article by John Carpenter called The Advantage of Having an Adventure Attitude. Try to view your transition as an adventure worth your time, energy and creativity. Discover new ways to freelance your way into the role of your lifetime!

Summer Career Coaching Group Begins July 15

I've decided to start a Master Chameleon Career Coaching Group this summer. Why?

As a coach in today’s ever-changing economy, I feel compelled to create a safe space for people to learn, grow, discover and even vent a little [in a constructive way!]. And, to help them recognize how to adapt their skills and their “buzz” to find their next adventure – in a way that doesn’t compromise what they believe in and value.

Where does the chameleon concept come from? Five and half years ago, I received notification that my position would be eliminated because of a recent company merger. Ironically that was the second such notification I’d received within 13 months. The way I saw it, I had two choices [now I know there were many others too!]:

1. Attempt to find another job
2. Attempt to sell my skills on the "open market" as a consultant

What did I do? I leveraged my contacts and skills, and chose the latter option. I’ve spent the past five years building my consulting (and now) coaching practice to the level it is today. For me, the chameleon concept is really at the heart of the Competent Advantage TM model.

How can you "change colors" or adapt your skills/talents/abilities to add value to an organization? But, what's most important, is how can you stay true to your personal and professional goals, motivators and values?

So, that's what I'm hoping this Master Chameleon Coaching Group will help people to explore. Because, I think the real lessons I learned about career transition came from my first “downsizing” experience, which came without warning [or so I thought!].

What did I do that time? I panicked. I spent a good two to three weeks in partial denial and seclusion. I was embarrassed and ashamed that “it” had happened to me. I eventually came out of hiding, began to establish new contacts and expand my network and think about what I wanted to do. Through these efforts, I successfully “landed” approximately three months later.

Do you know people who could benefit from this supportive, transformational experience? Could you? If so, join us for 4-weekly tele-sessions plus structured activities and online support. Don't be like everyone else who takes the summer off, empower yourself NOW!

Sell Yourself into your "Dream Job!"

On the first birthday of Competent AdvantageTM, I’m excited to launch a NEW FEATURE for our online community. Each month, one of my HR colleagues will give us an “inside scoop” on career development and transition strategies.

Our first HR professional to share her views is Karen Robinson, Account Manager with Career Blazers, Inc. Career Blazers offers Temporary Staffing, Legal Staffing and Permanent Placement services to Fortune 500 companies in the Northeast and Mid-Atlantic regions of the United States.

Since January 2003, Karen has managed recruiting for Career Blazers’ premier clients. (Think financial services, advertising, and other leading industries!) Karen describes recruiting as a “puzzle” – the client has one piece, the candidate another. She enjoys helping make the pieces fit together. Blazing her own trail in staffing and recruiting since 1992, Karen knows a thing or two about how to position oneself during a job search or career transition.

Here are Karen’s TOP 10 Suggestions to “Sell Yourself into Your Dream Job!”:

1. Network, network, network – in creative environments so that you can practice telling your story in a relaxed environment.
2. Join and participate in organizations – be active so that you can be noticed for your talents and “competent advantage.TM”
3. Identify the trends and changes in your field of interest.
4. Incorporate visualization into your life. – If you can see it, it will become your reality.
5. Research, research, research – identify competitors, latest news or anything that will give you an “educated edge.”
6. Set goals – daily, weekly and monthly to help you plan ahead.
7. Incorporate time management into everything you do.
8. Have a current reference letter from a former supervisor or someone in upper management that highlights your accomplishments.
9. Go on “Interview Runs” – Seek out opportunities to practice your interviewing skills, especially if you have been out of the market for a while.
10. Once you “land,” spend the first few weeks getting the lay of the land. – Figure out who’s who, how the team works, and how upper management handles team relations.

So, what do YOU think? Have you tried any of these strategies? Which ones have worked best for you?

It's hard to pick the best one, but I rely a lot on # 5 – research. With all of our gadgets and technology, you can stay on top of trends in your industry in so many ways! It’s important during a search or transition to demonstrate how you can add value to an organization (using your skills and competencies). Staying aware of “in-demand” skills in your industry will help you know which previous experiences to highlight in an interview, or what training you might seek to improve your proficiency.

Thanks, again, to Karen for sharing her tips with the Competent AdvantageTM community!