Thursday, October 19, 2006

Has Vayner Ruined E-Portfolios as a Job Search Strategy?

There has been much buzz about a recent "presumed-failure" in job search strategies: A Yale senior, Aleksey Vayner, sent an email with a 7-minute video describing some of his attributes and investment-banking career aspirations to UBS. Somehow, the video became part of the public domain and eventually aired on You Tube.

Since we've had recent posts on career portfolios, I thought I'd continue the thread.
What role can electronic portfolios play in your career management strategy?

Electronic portfolios use interactive multimedia to increase the range and type of materials that can be included in a portfolio. They enable you to take full advantage of advanced technology and utilize graphics, animation, sound and video.

Forbes has all but relegated Vayner to its Career Hall of Shame. I've reviewed the video excerpt -- aside from the somewhat suggestive dancing scenes, is there any value in his creativity? You can probably bet that no other aspiring I-bankers created a similar montage.

However, there is one definite downside to his approach -- it doesn't appear as if Vayner really KNEW HIS TARGET INDUSTRY. Given the traditionally-conservative nature of investment banking, the less likely it is that the video would have been seen as a viable introduction to his capabilities.

While electronic portfolios can be valuable tools to help you stand out from the crowd, you have to know how receptive your audience will be to this career management tool. What do you think?

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