Assertive Communication: Not Just Good for the Bottom Line

To succeed as a woman entrepreneur or startup founder in today's New Normal requires strong communication skills -- whether you're seeking to raise capital, find partners, hire employees or create a buzz about your brand.

While communication isn't an exact science, it IS possible to adjust your communication habits and behaviors to jumpstart your business interactions and relationships.

Think about the business interactions in which you engage on a regular basis. Do you communicate confidently and assertively when you:

• Propose a new idea or business solution
• Ask for cooperation or help from a business partner
• Say 'no' to a request of your time when your plate is already full

To make it easier, I suggest you think of being assertive as a communication dial or knob that you can turn up or turn down to boost your confidence in critical business conversations. For example, you can tweak your body language and nonverbal responses based on the cues you receive from the other person.

• Increase your eye contact or lean forward to let him/her know that you're fully engaged in the conversation and attentive to his/her needs
• Raise the volume of your voice (breathe from your diaphragm) to emphasize your key words and points to keep the other person engaged -- use his/her name at crucial points in the discussion when you really want to capture their attention

Did you know that learning to be more assertive is actually good for your health? Being more assertive and confident in your business interactions is not only good for your bottom line! It helps to boost your self-esteem and gain more respect from others -- both of which can reduce and alleviate your stress and anxiety.

For more tips on how to assertively communicate in business, join me on Tuesday, March 27 for my Communicate for Impact class for women entrepreneurs at Wix Lounge in New York.