Monday, October 18, 2010

NEW Podcast: Find a Business Partner Who Won't BLEEP You

So, you've probably figured out that in today's New Normal you can't do it all alone. Whether you're seeking to advance your professional career, expand your business, or launch your new "side hustle," building relationships is crucial to your future success and sustainability. Your ability to develop strategic alliances and identify new partners will determine how well you're able to enter new markets and industries, find new opportunities, and really stay afloat.

In business (as in life), relationship building can be a tricky process. We know when it works, you can't wait for the next project or opportunity to work together! And, when it doesn't work, you can't wait for the project to end - hoping never to work with that person again! We've all been there - it all sounded great in the beginning ... but somehow, things changed and what you THOUGHT was going to happen, didn't. And, now you're left wondering how you got there in the first [*!#] place.

The trick with business relationships: How can you find a partner who won't [BLEEP] you?! 

In this podcast, you'll hear my discussion with Nina Kaufman, owner of Ask the Business Lawyer, and author of The Entrepreneur's Prenup: How to Choose a Business Partner Who Won't [BLEEP] You. Nina is an award-winning business attorney, sought-after professional speaker and online columnist for Entrepreneur Magazine.

From our conversation, you'll learn how to select the right alliance partners, and when you should have written agreements. You'll also gain some tips on how to avoid the emotional and financial pitfalls of doing business with a friend or family member. In the end, ideally, you each want to be able to benefit from the other's skills, talents, resources and connections. In life, there are no guarantees; but we hope this podcast may help you save some time and aggravation.

Take a listen, and let me know what you think. Have YOU ever been [BLEEPED] by a business/alliance partner? Share your comments and BLEEP experiences here -- or tweet me on Twitter.

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