Wednesday, December 06, 2006

Can Video Help You Land Your Next Job?

SONY Pictures recently announced the Grand Prize winners of "PURSUE IT" - The Ultimate Internship Contest on its website. Applicants were asked to submit videos of 5 minutes or less, which share their personal motto (or words to live by) and demonstrate how it makes them uniquely qualified for their chosen company.

Sound familiar? Remember Aleksey Vayner's video to UBS?

We've talked before about the pros and cons of electronic portfolios as a job search strategy in general, and his in particular. In this case, 7 lucky winners have earned internships with companies such as Gap Inc., NBC and Yahoo! One winner will even work at Morgan Stanley, which challenges my earlier premise that investment banking firms wouldn't see videos as a viable job search technique.

Of course, these video submissions focus on the applicants' personal philosophies, giving them a chance to articulate how their philosophy gives them a competent advantage over their peers -- which is what you want to do with any of the tools in your career portfolio. I'm sure this won't be the last time we see videos as a search technique.

LIGHTS, CAMERA, ACTION! What would you say?

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