Why Female Founders Should Speak Up

As a Female Founder, Why Should You Speak Your Mind?

Otherwise, nothing will get done; deals will pass you by; you won’t get what you want or what you need. Perhaps it would be better to answer the question with the words of an old African-American proverb: “A closed mouth don’t get fed.” If you don’t speak up, speak your mind, and ask for what you need for yourself and for your business, you run the risk of being malnourished … possibly, in a profound, life-altering way.

Believe it or not, I didn't always recognize the importance of speaking my mind. There have been many times in my past when I have held myself back, dimmed my light, and silenced my voice. Very early on … when I was in Kindergarten and the first grade … I began to perceive messages that it wasn't always OK to speak up. I was a stronger reader than some children in my grade. The teachers did their best to keep me occupied and motivated with the resources they had at their disposal. Yet, my childlike mind couldn't help but wonder:

“Maybe it would be better if I just read at the same level as everyone else. Then, no one would have to make a fuss over finding more books and I wouldn't need any special treatment. Maybe I should just keep quiet and read what books are available at school.”

This message to “keep quiet” continued into my adolescence; when, in middle school, I was occasionally picked on for being smart. I share this part of my story not to blame the other children; more to reveal how much I’d (unknowingly) internalized the “keep quiet” messages, which had a significant impact on my willingness to let my light shine. When I was a senior in high school, I won a national writing award. My English teacher appeared to be more excited than I was – she couldn't wait to announce my accomplishment to the class. I can picture her actually jumping up and down with the notification letter in her hand.

And, all I could think was: “What will they think of me now? ‘There goes Colette, showing off and bragging about how smart she is.’” I had adopted the habit of keeping my wins a secret (keeping my mouth closed) so that fewer people would notice me or make a big deal about my accomplishments. 

Perhaps it’s from those early experiences of holding myself back that I've developed my passion to empower other women to speak their minds, even when others tell them “it can’t be done!” or “that will never work!” Now, I proactively seek out compelling, innovative ways to share what I've learned with other women who can benefit from my lessons to improve their lives and their businesses.

I believe you can develop a positive and strategic mindset to achieve your biggest dreams and be more fulfilled. It’s a matter of “flipping your script” to counteract any negative self-talk, and replacing those thoughts with more inspiring messages. You must give yourself permission to reveal your positive mindset; first to yourself, and then to others if you so choose. On your founder's journey, you may encounter a few pessimists or “Debbie Downers” that will want to share their negative outlook or try to distract you from your purpose. Yet, I believe you can choose how you respond, and choose whether you will allow their perspective to hold you back from speaking your mind.

So, now, as the woman who coaches other women to tap away their stress and communicate for impact, when I hear my own negative self-talk and begin to doubt whether I should speak my mind, I can flip my own script:

"If I’m not willing to speak up, speak my mind, and ask for what I need, how can I ask others to do the same? It’s time to get my voice on, because this mouth needs to get fed!”

What do you think? Are there times you hold yourself back or silence your voice? What has that cost you? Share your comments here or tweet me your thoughts on Twitter.

Learn How to Network to Grow Your Net Worth - December 30

When you attend a networking event, are you a connector or a vampire?

If you don't know the difference between the two, then you should definitely tune in online Friday, December 30 at 8 pm ET as I share my strategic networking tips with Sophie Gold, as a guest on Life, Love & Tequila. Her co-host will be Melissa Wildstein, co-founder of 'PRENEUR.

It's been said that it's not WHAT you know but WHO you know. In today's New Normal of rapid change and pervasive technology, your challenge is figuring out how to strategically expand your network and make new, lasting connections -- fast! Sounds like an oxymoron, right? Well, with the right coaching you can learn how to tap into your network, create compelling messages that empower your connections to make the right introductions, AND know how to return the favor!

Join the event to participate live online and ask us a text question to share your biggest networking challenge or best networking success story of 2011.

NEW Podcast: Make Your Brand POP in the New Normal

If you're an entrepreneur or "side hustler" in today's New Normal, you know it can be challenging to reach new clients and customers -- to make your message stand out from the constant information overload! Since you're reading this post, you're in luck because I've found a savvy, fashion-forward expert to share tips in a new podcast about how to make your brand POP in today's New Normal!

Meet Melissa Gonzalez, CEO of Lion'esque Media, an entrepreneur who truly grasps the concepts of networking and business. A former Wall Street executive, Melissa has become a force in the fashion world by helping up-and-coming designers to make their brands POP in today's New Normal.

Melissa uncovers emerging artists and designers and helps to grow their brands through media blitz coverage, video interviews, and hosted shopping events. Recognizing the challenge faced by her clients to gain exposure and visibility, she made a bold move -- she approached the Roger Smith Hotel to collaborate and showcase their wares at a storefront on Lexington Avenue between 47th and 48th Street in New York City. Can you say prime real estate??

In our podcast, Melissa shares her "lessons learned," including specific techniques on how you can find the right partners and champions to help make your brand POP -- based on your goals and target audience, and how you can creatively use social media in your business (or self-) marketing campaigns.

Her joint venture, the RS POP Shop, is a unique opportunity for artists and designers to connect online with customers [through the social media infrastructure of Twitter, online PR and blogs] and in-person with curious passersby along Lexington Avenue. Since inception, clients have included Animated Closet, Jensen Martin, LaQuan Smith, Lolli Poppit, Simon Carter London; many of whose designs have dressed a wide array of celebrities and have since collaborated with major brands like American Apparel and Club Monaco.

Designers also benefit from a sponsored, live broadcast opening night event and customized branding videos, like this one created for this month's RS POP Shop designer Patricia Brown for her jewelry collection. All proof that emerging doesn't have to mean invisible!

Listen to the podcast for more ideas to create a buzz about your brand and let us know what you think. What creative strategies have you used to make you or your brand POP in the New Normal? Comment here or tweet me your responses and ideas to @Coach_Colette.

NEW Podcast: What's Your Personal Brand?

Summer is upon us; but the InStep Consulting team realizes that even if you're on vacation, you're still seeking relevant, helpful information in today's tight marketplace. So, we're continuing our NEW podcast series, InSide the HR Studio, to offer an insider's perspective on career transition and success.


We have a special guest InSide the HR Studio - Kaliym Islam, Vice President of DTCC Learning. His career has spanned across internal Learning & Development to his current role in which he oversees the design and delivery of the company's external training programs and products, including e-learning, instructor-led training and documentation. These efforts help to strengthen DTCC's relationship with its customers by keeping them abreast of the varied financial products and services it offers.


In the podcast, Kaliym and I discuss strategies to Create a Buzz and define your personal brand in the workplace. We also talk about the ways to leverage social media tools (like blogs and podcasts) to communicate that brand to a wider audience. Kaliym shares personal stories about his ascent within DTCC and how he created an "advisory board" that has provided great insight as he has navigated his career.


Tune in to the podcast to find out what Kaliym's personal branding motto ICEM stands for. [HINT: the "I" stands for Identify -- but you'll have to listen to the podcast for the rest of the terms and how the motto can help YOU define YOUR personal brand!]

Then, share your thoughts here or tweet me your brand on Twitter!

Coach Colette on Career Communique Radio, 4/19 6PM EDT

Are you looking for tips on how to showcase your accomplishments in an interview or performance review meeting, present yourself with confidence at professional networking events or gain recognition in your company or industry?

Blog Talk Radio is hosting What’s Your WOW! Factor? featuring me on Sunday, April 19, 2009 from 6pm to 6:30pm EDT. Join Annemarie Cross and Keith Keller of Career Communiqué Radio as they interview me LIVE all the way from Australia!

I'll be discussing how to leverage your strengths and create a buzz about your accomplishments, and how you can position yourself for new opportunities to achieve your career and professional goals.

If you have any questions you would like answered BEFORE the show, leave a message on the Competent Advantage message line at: (214) 615-6505, ext. 6717 OR you can tweet the coach on Twitter at: http://twitter.com/Coach_Colette.

During the show, the live chat feature will be operational on Career Communiqué Radio; alternatively you can ring in live and share your question/comment with Annemarie, Keith & I on: (914) 338 0714.

And, remember to pop across and join us at our InStep Consulting Fan page on Facebook: http://companies.to/InStep_Consulting. Looking forward to chatting with you on Sunday!

NEW Podcast: Are You Too Proud (or Shy) to Brag?

I'm proud to share with you a podcast in which I was interviewed by Stacey Shipman for her Back to Your Senses show.

In this podcast, I share practical answers to frequently asked questions about self-promotion:

• What is your WOW! Factor? How/when can you share it?
• Why is it important for both business owners and career professionals to create a buzz about your accomplishments?
• What are effective ways to self-promote without appearing “pushy” or “arrogant”?

This last point is particularly relevant given our current situation - I'd argue that now is NOT the time for you to be bashful about highlighting how you can add value to a prospective employer or new client. While self-promotion can sometimes be a challenge, I provide simple steps you can take TODAY to start promoting not only yourself but your values as well.

And, I've renewed my 140-character pitch challenge to all of my listeners and readers. Whether you are a job seeker or business owner, tips in this podcast will help you network and promote yourself to success!

After you listen to the podcast, please share your comments and feedback. You can tweet me on Twitter or share your 140-character pitch here on the blog.

Create a Buzz: Build Your Brand with Video

I've just discovered a great resource to create videos called Animoto. It's a user-friendly site that enables you to upload relevant images about yourself or your brand, and include a fun music track. I created this short video about InStep Consulting and our approach to test the functionality.

Coach Colette to Speak at Women For Hire DC Expo

I'm really excited about my upcoming presentation this Thursday at the Women for Hire Career Expo in Washington DC. Ironically, when asked to "pitch" my presentation, I decided to focus on Create a Buzz: Brand Yourself in 140-Characters (or less). You may recall that this was the subject of a recent blog post.

Well, I really had to practice what I'd pitched. How? After being accepted as a speaker, the marketing coordinator asked me for a 1-sentence bio and a 2-sentence description of my breakout seminar! I kid you not. Learning how to create short, compelling pitches is a skill you'll want to master whether you're in the job market or looking to reach new clients for your business.

Want to know what I wrote?
Title of presentation: Create a Buzz: Brand Yourself in 140-Characters or Less
1 sentence bio: “Coach Colette” Ellis helps leaders leverage their passion, power and relationships to achieve their personal and professional goals.
2 sentence description: If you’re looking for a new job, you’re engaging in self-marketing, and the product is YOU! Learn how to create a compelling pitch for your “brand” and use Social Media/Networking to help promote your goals and accomplishments.

If you know of any women job seekers in the DC area, please encourage them to attend this fantastic, FREE career expo. I'm looking forward to being amongst a group of fabulous movers-and-shakers who want to achieve meaningful results in their careers!

What's Your 140-Character Pitch?

What ARE you doing to promote your personal or professional brand - in 140 characters or less? I'm sure you've gotten quite prolific at texting or tweeting your latest commuting adventure, weekend escapade, famous person sighting, etc. in 140 characters or less.

But, can you use Twitter and/or other microblogging sites to create a buzz about what you're REALLY doing -- or perhaps seeking -- in your life?

The idea for this post hit me this morning around 7:15 AM [long story]; so I decided to Google careers in 140 characters. And, I discovered some interesting things. I came across a tweeter called The Media is Hiring, who "helps media employees who have been laid off find new work 140 characters at a time."

I also found a story about a woman named Chelsea Winkel who apparently found her job via connections she made on Twitter. Of course, when you read the story, you'll see that it took a bit more than just creating a Twitter account. Her Problem Solved blog and website both explain how she can add value in her industry. But, the connection with her new employer was sparked via Twitter.

Seems like Chelsea took Stephen Baker's advice from his Business Week Blogspotting blog, when he challenged us last May to write 140 character resumes for ourselves and famous people.

In essence, we're all now challenged to come up with 140-character pitches (instead of 30-second elevator speeches). As you know, I aim to practice what I preach, walk the talk, etc. So, I've come up with my (initial) 140-character pitch: "Coach Colette helps business leaders leverage their power, passion and relationships to achieve meaningful results in 140-characters or less."

What do you think? Tweet me your 140-character pitch at Coach_Colette.

Have You Had a WOW! Exchange Lately?

I thought I'd pose this question after today's teleclass with Diane and other Downtown Women's Club members on Discovering Your WOW! Factor. On the call, we discussed two components of the Competent Advantage TM model that I believe are at the heart of the WOW! Factor: Leveraging Your Strengths and Creating a Buzz.

As is common when discussing the "buzz" or self-marketing, someone mentioned the fact that it can often feel like bragging. [BTW, if you can create compelling stories about your accomplishments, I don't believe it is bragging.] However, I suggested that having a team of champions (people who are familiar with your work and talents) can be helpful in promoting your accomplishments -- i.e., they can do some of the WOW! Factor storytelling for you; especially when you're not in the room.

Then, someone asked about how to stay motivated and excited by our WOW! Factors if we haven't found a way to fully incorporate them into our work. That's how the WOW! Exchange came up. I have in my core group a few people with whom I can exchange ideas, successess and challenges. We all do -- the people you can call on for a "pick-me-up" when the gremlins are wreaking havoc on your plans. One of my core Right Energy People, Lynne, is great at pointing out myWOW! Factors when we get together for our brainstorming meetings -- especially if I get caught in the trap of "Well, I didn't get to do everyhing I wanted to do last quarter.."

As of today, those brainstorming sessions will now be our WOW! Exchanges; in which we'll each start our conversation sharing things we're proud of since we last spoke or met. I'd encourage you to have similar exchanges with your trusted friends and advisors. In fact, I had the idea that InStep Consulting should have a 10th Anniversary WOW! Exchange sometime this year. Keep an eye out for more info ... would also love suggestions for a great venue to hold it ...

Discover Your WOW! Factor on March 27

Happy Saturday! I wanted to let you know that I'll be leading a teleclass on Thursday, March 27 at 12:00 noon EST for Downtown Women's Club members and friends. The focus of Discover Your WOW! Factor, will be on how to leverage your strengths and "create a buzz" about your accomplishments.

Why are these things important to your career advancement? The more you know about what you do well, the better you can position yourself for new opportunities. Tune into this teleclass to learn how to create and manage the brand called "you," an integral component to achieving your goals.

This teleclass is free to paid DWC Faces Online members. Or, to invest just $29.99 in your professional development -- register HERE. Registration for this teleclass will end on March 24th.

If you're interested in becoming a DWC Faces Online member, visit: www.downtownwomensclub.com.

I'm looking forward to chatting with you on March 27th!

Are You a Savvy Online Networker?

Well, the fact that you're reading this blog means that you're savvy about gaining information from the web to benefit yourself or your career. But, how savvy are you about putting information about yourself onto the web to enhance your online presence?

Last week, I recorded a podcast with Diane Danielson, founder & CEO of Downtown Women's Club (DWC). Since it's launch in 1998, DWC has become a great online social network and in-person community (10+ US-regional chapters) for business and professional women.

Diane recently co-authored a book with Lindsey Pollak called The Savvy Gal's Guide to Online Networking -- Or What Jane Austen Would Do. She and I shared tips and ideas about online social networks ...

• Why we sometimes avoid using online social networks
• How to pick the best online networks for you
• How good "net-iquette" can improve your chances of making the right connections

Go to our Competent Advantage TM Gcast channel to listen or download the MP3!

PS -- it's not too late to support our Passionately PINK for the Cure team at: http://www.komendonations.org/site/TR/Events/KomenTR?team_id=58260&pg=team&fr_id=1040

I'm Back ... Mea Culpa & Update

I've been remiss in writing, and I apologize. I hope you'll indulge me and let me share an update of what I've been working on -- in the hopes that you'll forgive my absence! :)

May was a whirlwind full of exciting consulting projects (Public Speaking Course for at-risk youth & Business Writing Course for rating analysts) and two speaking engagements.

Flowing out of the Create a Buzz! component of Competent Advantage TM, I delivered two presentations on the Art of Self Promotion. The first was for the Manhattan Chapter of the National Coalition of 100 Black Women as part of their annual Re-Tooling spring seminar. And, I've just returned from Richmond, VA after speaking at the 33rd Annual National Conference sponsored by the Urban Financial Services Coalition.

The great part about being offline for a bit was the opportunity to meet some of you and hear first-hand some of the challenges you're facing related to self-marketing and creating a buzz. I'd like to bring a few of them back online to this community and invite your thoughts and comments, particularly in response to the following:

When we market ourselves and our ideas is their a difference in perception (especially along the Passive --> Aggressive continuum) depending on our:

• Gender
• Ethnicity/Culture
• Geography

These items may seem obvious; however, I'm interested in your opinions and experiences. I was reminded of the last issue (geography) near the beginning of my presentation in Richmond, as participants shared experiences of how not "standing out" can be an asset in a more southern environment. As a New Yorker, I wasn't expecting that response; but the discussion was interesting and informative.

So, what do you think? What challenges have you had with promoting your ideas in the workplace? Any successes to report?