NEW Podcast: Make Your Brand POP in the New Normal

If you're an entrepreneur or "side hustler" in today's New Normal, you know it can be challenging to reach new clients and customers -- to make your message stand out from the constant information overload! Since you're reading this post, you're in luck because I've found a savvy, fashion-forward expert to share tips in a new podcast about how to make your brand POP in today's New Normal!

Meet Melissa Gonzalez, CEO of Lion'esque Media, an entrepreneur who truly grasps the concepts of networking and business. A former Wall Street executive, Melissa has become a force in the fashion world by helping up-and-coming designers to make their brands POP in today's New Normal.

Melissa uncovers emerging artists and designers and helps to grow their brands through media blitz coverage, video interviews, and hosted shopping events. Recognizing the challenge faced by her clients to gain exposure and visibility, she made a bold move -- she approached the Roger Smith Hotel to collaborate and showcase their wares at a storefront on Lexington Avenue between 47th and 48th Street in New York City. Can you say prime real estate??

In our podcast, Melissa shares her "lessons learned," including specific techniques on how you can find the right partners and champions to help make your brand POP -- based on your goals and target audience, and how you can creatively use social media in your business (or self-) marketing campaigns.

Her joint venture, the RS POP Shop, is a unique opportunity for artists and designers to connect online with customers [through the social media infrastructure of Twitter, online PR and blogs] and in-person with curious passersby along Lexington Avenue. Since inception, clients have included Animated Closet, Jensen Martin, LaQuan Smith, Lolli Poppit, Simon Carter London; many of whose designs have dressed a wide array of celebrities and have since collaborated with major brands like American Apparel and Club Monaco.

Designers also benefit from a sponsored, live broadcast opening night event and customized branding videos, like this one created for this month's RS POP Shop designer Patricia Brown for her jewelry collection. All proof that emerging doesn't have to mean invisible!

Listen to the podcast for more ideas to create a buzz about your brand and let us know what you think. What creative strategies have you used to make you or your brand POP in the New Normal? Comment here or tweet me your responses and ideas to @Coach_Colette.