Be Strategic in Your Job Search: Tips from Coach Colette

You've probably already heard that the January jobless rate fell to 9%, the lowest level since April 2009. Yet, if you're someone who is looking for work, this positive trend may not feel connected to your personal experience. And, it's true, we must look behind the numbers to get a sense of our individual experiences.

As someone who was impacted by corporate restructuring twice in my career, I'm committed to guiding and supporting the unemployed, leaders in transition and all working professionals who are seeking to advance their careers. Recently, I was interviewed by Monica Ross-Williams on Reach Out Job Search Radio to share my tips on how job seekers can gain a true competent advantage TM in today's New Normal -- namely, the tight employment marketplace.

Reach Out Job Search Radio provides the latest information on issues that affect unemployed, underemployed and American workers from all industries. I've uploaded my interview to my podcast channel on iTunes; but, thought I'd share my answer to one of Monica's questions here for you.

MRW: Where would you suggest job seekers begin their research of the current marketplace for trends, true opportunities or current issues to address during the interviewing process?

Coach Colette: Every industry and organization has its unique characteristics. Job seekers need to become investigative reporters who explore all of the issues, trends and opportunities for their target industry. Start with the major news and business news outlets (e.g., CNN, CNBC) to find out about general economic trends and growth areas. Media has also gotten very local; for example, Patch from AOL has over 700 sites with local news about specific locations around the country. If your next career move might involve relocation, sites such as these can help provide an inside scoop on job and/or housing opportunities.

Then, research to find the major websites and publications that are specific to your target industry. Become visible and establish yourself as an expert by commenting on industry blogs and websites. Finally, before your interview, visit the website of the company with whom you're meeting, so you can ask a targeted question about what's happening in their world.

Want to hear my full interview? Visit my podcast channel on iTunes to hear more tips on how you can be more strategic in your job search. Let me know which tips resonate most with you, and share your job search questions and success stories! Comment here on the blog or tweet me on Twitter -- @Coach_Colette.

Coach Colette to Speak at Women For Hire NY Career Expo - April 15

Social Media & Your Career: What's Your Strategy?
In today’s 2.0 world, social media has become a primary means of communicating information – like it or not! And, you know that to successfully market any product, image is everything. We decide what to buy based on the impression we have about a product’s quality and reputation. Often, we form our opinions from the product’s packaging – details we find on the label or features we've seen in a commercial.

As you know from our Competent Advantage TM program: "If you are embarking on a job search or seeking to advance in your industry, you are engaging in self-marketing. And, the product is YOU! The quality of your professional pitch can dramatically impact your success."

So, which social media outlets have you chosen to create a buzz about you and your accomplishments? LinkedIn, Twitter, or Facebook? Whom are you hoping to reach? What image or presence are you seeking to create?

All of these questions suggest that you develop a Strategic Social Media Strategy to help get your information in front of the “right” people in your target industry. For example, you need to be aware of the content of YOUR tweets and posts AND the people with whom you are linked — as 70% of HR executives indicate that they have disqualified candidates due to information they have found out about them via Internet searches. The implication here is HR executives do make judgments based on things they see/read about you on any website — even if it's not your own.
Want more ideas/suggestions?

On Thursday, April 15, 2010 at 10:30 AM, I’ll be leading a Power Seminar at the upcoming Women For Hire NYC Career Expo called: Social Media & The Job Search. Join me to learn 5 Key Tips to incorporate social media into your career management strategy.

For more information and to register, visit: http://www.womenforhire.com/career_expos/spring_2010/new_york

In addition, you’ll be able to meet Tory Johnson (founder of Women For Hire), connect with top employers and receive a resume critique. All that—and more—and it’s FREE! I look forward to seeing you in New York on April 15th!









The writer of this blog receives compensation when books featured herein are purchased from an ad.

AGENDA for Land Your Dream Job Teleclass - TONIGHT

Join me tonight at the FREE Land Your Dream Job teleclass TONIGHT at 8PM EST: http://bit.ly/4yWsMZ.  Here's the agenda of what you can expect:

• Introductions – Coach Colette Ellis and Simone Kelly-Brown of Own Your Power
• Coach Colette's Career Transition Story
• Intro of Competent Advantage™ Model – Exercises/activities:

            o Your Core Values: How They Relate To Your Work

            o Your Top 3 Strengths: How They Add Value to Target Market

            o Your Top 3 Champions: How They Can Help You Make Connections

            o Your WOW! Factor – How to Create a Buzz and Get Noticed

• Creative Visualization: Life With Your Dream Job
• Q & A and Info about FREE products/tools

Tweet me your search questions and join the discussion on Twitter using the #LYDJ hashtag.

Coach Colette Helps You Land Your Dream Job on December 10

In 2009, the battle for talent was fierce. The trend will likely continue into 2010. Are you ready? To be successful in a job search, you must be able to let the right people know what skills you have to offer. Can you position yourself strategically so that key decision makers will pick YOU?


Join us for a FREE, practical teleclass to learn how to leverage your top skills and talents, and communicate your WOW! Factor to prospective employers. This teleclass is co-sponsored by the Own Your Power Community.

Thursday, December 10, 2009

8:00 PM - 9:00 PM EST

Register NOW - Click HERE

Post your career and job search questions here on the Competent AdvantageTM blog, or tweet them to @Coach_Colette using the hastag: #LYDJ.

Get Career Tips from HR InSiders - NEW Podcast Series

I’m delighted to announce the launch of a NEW podcast series called InSide the HR Studio. Now that the rules of the game in the workplace are in constant flux, I’m hosting this special podcast series with senior HR leaders who will provide an insiders perspective on career transition and offer relevant tips on how to succeed in today’s workplace.

Our first guest InSide the HR Studio is Bernie Frazier, Vice President of Talent Acquisition for Fleishman-Hillard, a global PR consultancy. Based in St. Louis, Bernie manages all recruiting efforts for Fleishman in the U.S., Canada, Latin America, South America and Australia. In addtion to being responsible for their U.S. immigration program, she also manages employee relations and a team of corporate recruiters.

In the podcast, Bernie and I discuss how companies have changed their recruiting strategies, and are using different ways and places to advertise open positions, and new strategies to source candidates. Bernie also shares specific tips to enhance your LinkedIn profile and leverage Twitter to increase your visibility in your industry. For example, Fleishman Hillard started using Twitter to post job opportunities, and recently hired someone via Twitter.

Want to learn TweetDeck can help you in your job search? Then, tune in to the podcast!

Bernie shares some tips to help you "think like a recruiter, not a candidate" as you network: "Don’t be too aggressive or too desperate; hold on to your confidence. Recruiters are overburdened nowadays, so be sensitive."

After you listen to the podcast, if you want to learn more about career opportunities at Fleishman-Hillard visit: http://www.fleishman.com/. Or, check out their Stand Out Blog with more thoughts from their recruiters at: http://standout.fleishmanhillard.com/.

"No Foam" Resumes?

Are you spending too much time at Starbucks during your job search?

Apparently some people are – consider the person who indicated on a resume that s/he graduated “cum latte.” Click here to check out these and other Funniest Resume Bloopers.

Having worked in Training & HR for over 10 years, I’ve had an opportunity to speak with several recruiters. They all say that it’s important to create a positive first impression. In many cases, your first impression comes from your resume and cover letter.

I’d recommend you not only proofread these documents but also have someone else read them. After creating several drafts and making revisions, we often miss errors – the message is clear in our minds, so we may overlook minor mistakes on paper.

Demonstrate your Competent Advantage TM by ensuring that your career gear – resumes, cover letters, portfolios, writing samples, etc. – is accurate and precise.