Coach Colette to Speak at Women For Hire NY Career Expo - April 15

Social Media & Your Career: What's Your Strategy?
In today’s 2.0 world, social media has become a primary means of communicating information – like it or not! And, you know that to successfully market any product, image is everything. We decide what to buy based on the impression we have about a product’s quality and reputation. Often, we form our opinions from the product’s packaging – details we find on the label or features we've seen in a commercial.

As you know from our Competent Advantage TM program: "If you are embarking on a job search or seeking to advance in your industry, you are engaging in self-marketing. And, the product is YOU! The quality of your professional pitch can dramatically impact your success."

So, which social media outlets have you chosen to create a buzz about you and your accomplishments? LinkedIn, Twitter, or Facebook? Whom are you hoping to reach? What image or presence are you seeking to create?

All of these questions suggest that you develop a Strategic Social Media Strategy to help get your information in front of the “right” people in your target industry. For example, you need to be aware of the content of YOUR tweets and posts AND the people with whom you are linked — as 70% of HR executives indicate that they have disqualified candidates due to information they have found out about them via Internet searches. The implication here is HR executives do make judgments based on things they see/read about you on any website — even if it's not your own.
Want more ideas/suggestions?

On Thursday, April 15, 2010 at 10:30 AM, I’ll be leading a Power Seminar at the upcoming Women For Hire NYC Career Expo called: Social Media & The Job Search. Join me to learn 5 Key Tips to incorporate social media into your career management strategy.

For more information and to register, visit: http://www.womenforhire.com/career_expos/spring_2010/new_york

In addition, you’ll be able to meet Tory Johnson (founder of Women For Hire), connect with top employers and receive a resume critique. All that—and more—and it’s FREE! I look forward to seeing you in New York on April 15th!









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